Thursday, March 7, 2013

Dressed to the Nines: Lettering

 Spalding’s Official Metropolitan Base Ball Book of 1910
 "The interlocking 'NY' logo of the New York Yankees, the Old English 'D' of the Detroit Tigers, and the scripted 'Dodgers' of Los Angeles are immediately recognizable design elements of the baseball uniform. They not only identify the club, but help define a marketable look. Above all, they 'scream' baseball. While some clubs have changed lettering styles over the years, and some continue to alter designs in their search for the perfect look, each team is trying to present a unique and immediately recognizable design. In the early days of baseball, most clubs wore uniforms with either no lettering or only a single letter. If a single character was displayed on a uniform, it was generally the first letter of the team’s host city or town, but team nicknames were also represented. Lettering styles varied from club to club, but a single letter in an Old English font was particularly popular during baseball’s amateur era."
Dressed to the Nines: Lettering

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